Some self-hating bloggers have been dumping giant coolers of Haterade on the back of my fellow blogger Chris Brogan. Why, you ask? (It’s my blog and you’ll ask the questions I want you to ask.) It appears he made an innocent mistake and let it accidentally slip that he charges $22,000 for a day’s worth of consulting. What?! you ask on cue. Shouldn’t he be charging more than that for a day’s worth of community building inspiration and social strategy? This is the man who co-wrote “Trust Agents” (even though I’m still unclear on which agents I should trust: special, travel, real estate? All of them!)
First of all, let me re-enforce that Chris Brogan was only pointing out an important tribal truth about “pricing, value, worth, etc.” Many people missed this (I am not one of them). He makes it clear to “Charge what you’re worth” and “Charge for the value of your content.” So a few thin-skinned “comment trolls” had snark-asms a few days later when Chris Brogan posted an ad for an unpaid assistant [post deleted by Chris Brogan].
Let’s put this in context: The world’s greatest living blogger needs an assistant and just because he charges $22,000 per day, he’s supposed to pay her? (There’s a historical standard that proves attractive, young-ish girls are the most capable personal assistants.) Let us take a moment to re-think this paradigm. Blogging isn’t easy work. If Chris Brogan charges $22,000 per day and he has an inexperienced intern helping answer his phone and pretending he’s in meetings, then she actually owes him $5,500,000 per year (not including two weeks of vacation). He’s basically giving her over five million dollars of wisdom and change agenting for free. What attractive, preferably brunette, summer-dress wearing recent college grad wouldn’t jump at that chance?
When people sat at the foot of Buddha, did they expect Buddha to compensate them for his yoga instruction? When an ancient Trust Agent named Lao Tzu was writing his seminal eBook “Te-Tao Ching,” do you think he never once stared at his intern’s Chest Agents? Let Chris Brogan have an unpaid intern to get his coffee and to invoice the companies he’s inspired at $22,000 per day. At least he’s following the number one rule in social media and not only being transparent, but showing his authentic self.